This documentary digs deep into the bottomless digital pit called social media and through lucid accounts from tech insiders, illuminates the existential threat it poses to humanity.
Contrary to popularly held notions, the menace of social media does not stop merely at seeing users accessing free content as products to be monetized through advertisements. In a mad rush to maximize profits, the AI engines at the heart of these social media apps continuously hack the users' psyche through machine-learning enabled manipulative algorithms that are highly effective.
The gullible user base - which includes each one of us - is pushed down a treacherous precipice into a vicious cycle of extended engagement with an endless stream of similarly toned, curated content - thereby creating and reinforcing disruptive biases, polarizing communities, eroding mutual trust, destabilizing democracies, augmenting the armory of autocrats and corroding common grounds for harmonious co-existence.
I wish this becomes a mandatory watch for everyone engaging with social media and should be pinned right on top of our daily news feed from every app that we use.
Do yourself a favour and watch it before you take your next dive into your Facebook or Pinterest or WhatsApp or Instagram or Twitter, etc.
This could well be the best 90-odd minutes you spend this weekend. It holds the potential to alter the rest of your life for the better and heal humanity from a self inflicted digital cancer from the spectre called social media.
A MUST WATCH !!
RATING - 4/5
PS - The Social Dilemma is currently streaming on Netflix.
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